Category Archives: kroenke

The Arsenal Revolution Will Not Be Televised…

The overhaul of Arsenal behind the scenes was far more than replacing Arsene Wenger at the helm.

Our French manager had been at the tiller of our vessel for 23 years. In that time, a person gets plenty of opportunity to build their ideal environment. It was clear that Arsenal needed a fresh impetus, a new direction though. We were slowly drifting off course and an intervention was required.

It started with parts of the medical team. Shad Forsythe came in, the esteemed medical guru who worked with the World Cup winning German team. New ideas, innovative thinking – aimed at remedying a key weakness within. Forsythe was tasked with not only reducing our walking wounded, but also increasing the resistance our players had for quickfire muscle injuries. His expertise looked to be invaluable. In fact, his recruitment was a coup at the time.

By the time Wenger had left and Unai Emery had been sworn in, there had been a raft of changes – at all levels of the club.

Huss Fahmy, contracts whizz who had earned his stripes at Team Sky, was drafted in.

Our very own Per Mertesacker was tasked with overseeing the future of Arsenal on the pitch as Academy Director.

Vinai Venkatesham became our Managing Director.

There was Sven Mislintat too – the German recruitment specialist with the nickname ‘Diamond Eye’ thanks to his propensity for spotting a figurative diamond in the rough.

Perhaps seen as the key appointment though, was Raul Sanllehi as Head of Football Relations. It heralded a change of approach – and with his departure, the transformation continues as we seek to harness player data and integrate it within our recruitment process.

This roster of changes meant that behind the playing team – the Gunners were unrecognisable.

It was meant to herald a change.

Josh Kroenke told us to “Be excited.”

Arsenal new regime

 

But recently, there seem to be warning signs that the changes haven’t entirely worked out – or we expected far more than we were ever going to get.

The first alert came when Sven Mislintat left the club a year after joining.

It has since come out that Mislintat claims that the club reneged on an offer to appoint him as Technical Director. The former Head of Recruitment – now Sporting Director at VFB Stuttgart, also spoke of the way targets would be identified.

In a quote featured in The Independent, Mislintat stated “Previously we had a strong, systematic approach to transfers, a mixture of watching things live as well as quality data and video analysis – Arsenal actually own their own data company.”

He continued “That meant that we acted independently, we knew about all markets and players in all positions that came into question. However, the new leadership work more strongly with what they are offered from clubs or agents through their own networks.”

This brings us neatly to super agent Kia Joorabchian.

The man who first hit the headlines with a perplexing deal that took Argentine superstars Javier Mascherano and Carlos Tevez – to West Ham. Joorabchian owned the player rights – which already sounds just plain wrong – and by hawking them both around, Joorabchian allowed West Ham to get two world class players.

The agent has his fingers in many pies and it is known that our very own Raul Sanllehi prior to him leaving the Head of Football post – and our Technical Director, Edu, are close associates of his.

In regards to Mislintat’s quote, he stated that we now prefer to use agent networks to acquire our talent.

David Luiz, the still injured Cedric Soares – both are clients of the agent.

Two of the names linked heaviest with us – Chelsea’s Willian and Barca’s Philippe Coutinho? Yep, them too.

David Luiz may well have seen his best years already, but his influence on the younger players is telling. When the kids are asked who helps their development from the current squad, invariably Luiz is named. Still, we can’t reward contracts for dressing room influence, otherwise we would sign influence – otherwise we’d sign the likes of Tony Adams up to gee up the boys before games.

And while the targeting of Coutinho is unconfirmed, it isn’t beyond the realms of possibility that we will go in for him. Willian has signed a three year deal and Chelsea have taken the approach we used to have – over 30? Have a one year deal.

Like Mislintat said, we are now not using data and sound analysis – we are leaning heavily on agents and our links behind the scenes.

It points to our club not using their heads, and a worrisome lack of transfer identity.

We aren’t the type of club to rely on outsiders. We have the resources and the experts to identify who can strengthen us, but by using our ‘pal’ Kia, we could be left out to dry.

It isn’t just transfers either that we are floundering.

Arsenal striking prodigy Folarin Balogun is reported to be leaving the club this summer, after being disconcerted with his lack of first team opportunities. Anyone who is aware of this kid knows he has a shining future ahead of him, but Huss Fahmy has failed to tie him down to a long-term deal, with negotiations only starting this year.

And the decision to hire Unai Emery – which was made by those who are supposed to be returning Arsenal to the top of the game once again – is looking increasingly like a large error that has set us back longer than the 18 months he was at the club for.

Mikel Arteta appears to have the values of the club front and centre of his motives.

But with backroom staff seemingly out of sync and the departure of Sanllehi only the beginning of some hard graft behind the scenes, can Arteta hold out hope of seriously bringing Arsenal out of the funk any time soon?

Moving Machinery At Club Needs Time

The managerial merry-go-round that has beset Unai Emery and Arsenal is something we have not been privy to as Gooners.

With Arsene Wenger’s tenure being far longer than the average club manager, for more than two decades we watched on as the men at the helm of Europe’s top clubs were put under intense scrutiny from the moment they arrived at the training ground.

The window’s given to new appointments were made smaller and smaller. The margins for error shrunk as the money being offered for success bloated. Some spells at clubs lasted about as long as the equivalent as a period of probation does at a regular job.

We were lucky, but we all knew it would end and we would have to strap ourselves in to the ride. Unai Emery was the man tasked with seeing us through the choppy waters of transition between the old regime and the bright new dawn.

The Spaniard seemed to have all the tools at his disposal. He had enough coffers to purchase who he needed. He had a nucleus of a good squad that could compete. He had the experience necessary to oversee success.

Arsenal though, are a club in flux.

With the many new faces at the club that have arrived in the last eighteen months, it means that processes are still being ironed out. Ways of working, relationships between different facets, they are still being ironed out.

The likes of Raul Sanllehi, Vinai Venkatesham, Josh Kroenke, Huss Fahmy, Darren Burgess, Edu Gaspar, Freddie Ljungberg, Per Mertesacker – all of these, plus a raft of departures – constitute change, and a requirement for trial and error. A bedding in period to smooth off the rough edges.

When we recruited Sven Mislintat, we rejoiced. The man known in his country as ‘Diamond Eye’ was a real coup and because of the breaking down of his relationship with Dortmund, Mislintat was available and we struck while the iron was hot.

It was the right move. Anyone with Mislntat in their ranks stood the chance to find some very important players. The German though, was to find that boundaries were still being drawn behind the scenes and Mislintat’s ambition would have to be kept in check if he was to stay at the club.

Mislintat wanted to be responsible for more than just talent spotting and he was thought to be favourite for the role that Edu now sits in, but it didn’t transpire.

Instead, Mislintat left the club after a very short period of time. It didn’t work out simply because things between the men who pull the strings at Arsenal are still being decided, regimes and processes need to be refined.

The-Clock-030224AFC

For a machine to work seamlessly, the cogs that comprise the inner workings need to be aligned.

We have many cogs in our machinery. They are the right fit for Arsenal – but at this moment they are not quite in synch.

Each of the men who have been hired were recruited because they have skills we wanted.

In order for us to unwrap those skills and put them to use, we need to wait for the dust to settle and for them all to communicate. Time is the only thing that will allow us to see Arsenal operating as we – and they – know it should.

It’s frustrating, but it is something we need to endure.

Regardless of Emery being sacked and now having Freddie at the helm, we need settled regimes behind him in order to gain the best from the resources we have.

After twenty three years of serenity, changing the direction of the ship we are on was always going to take time.

This Is The Voice We Need

Some saw it as a shameful publicity act, aligned with certain Arsenal social media-affiliated names that use airtime to push their own celebrity agenda.

But the #WeCareDoYou movement was done with the club firmly in mind.

It was almost holistic. How could we as fans band together and make those who run the club, see that the direction the club is going in is filled with peril and needs a course correction to amend the alarming slide we seem to be in?

The powerhouses of Arsenal Twitter joined forces. Those that push articles on a daily/weekly basis. Crucial parts of the fanbase that circulate the Arsenal message worldwide, essentially the ripples on the water of football news.

The message was clear and avoided the inarticulate chuntering that has followed previous ‘protests.’ It pleaded with those involved with Stan Kroenke that this model of ownership has done nothing to align itself with the manifesto that was used when Stan was in the throes of purchasing all shares of Arsenal FC.

That manifesto said that they were in it to make Arsenal a European giant, a perennial contender.

Now, just like the #WeCareDoYou message states, we are further away from that than ever.

We are about to embark on our third successive Europa League campaign.

We are a huge gulf away from competing for our own domestic title, never mind battling with the big guns for the Champions League trophy.

This is far removed from what we were promised when we moved to The Emirates. This is in stark contrast to the painting that KSE Holdings showed us – a supposed vision of our future under the Kroenke’s stewardship.

Do we have a right to voice our displeasure? Damn right we do, and the #WeCareDoYou movement made their first step in the most erudite way. It garnered such a  response with their fellow fans that it prompted Josh Kroenke to issue a statement on behalf of the ownership.

WeCareDoYou

This statement made promises again, one surrounding expensive signings. The use of the word ‘expensive’ was the wrong choice, as it peeled back the veil a little on the attitudes of the sterile Kroenke clan. They think that we just want them to spend money. They think we want them to shake fistfuls of currency at the club in a glib manner, just as long as the cash is flowing.

Wrong. We want our club to compete in the transfer market, but we don’t want to be over-reliant on the Americans, nor any other. We just want what was promised to us, and what is justified for a club on our scale.

A scale that will soon start to shrink in terms of modern football powerhouses.

The #WeCareDoYou statement said that further steps would be taken should this abject approach continue, as we skate blithely toward ignominy. It is quite infuriating as we see our rivals go out and throw their weight around, and we continue to avoid strengthening to such a degree that weaknesses in the team remain even when they stare us all blankly in the face.

We want an ownership who cares, much like the hashtag infers. We want to be ushered into this new generation we all envisioned with an enthusiasm, rather than the coasting nature that we have all been privy to.

Even in our biggest matches, we see hide nor hair of Kroenke. We seem to be a mere trophy on the walls of Kroenke’s office, ignoring us as he plays with his precious LA Rams. His collection of sports teams is quite extensive, but most currently tread water. It is quite terrifying how we seem to be circling the drain to obscurity in the last few years, much like they did too.

The Denver Nuggets, Colorado Avalanche, Colorado Rapids and a few more are currently in his pocket. These clubs, LA Rams aside, have not been near a trophy for quite some time.

We are dealing well with the loss of the lucrative Champions League revenue, but when our rivals are proactively strengthening their teams whenever weakness is perceived, it then sees us lag behind even more, rather than aiming to catch up.

The #WeCareDoYou movement is a shout from the fans that we aren’t happy with the current direction we are facing in. Instead of craning our neck to look up, we are staring flatly across at a hard-baked desert, with nothing of note on the horizon, just the shimmer of a promise – a mirage.

This is more than a hashtag, it is a chance for us to unite for once instead of being divided over the trivial. We all represent The Arsenal and this banner we are now flying could well make an impact on the ideals of Kroenke and co, if the first step is anything to go by.

Let us all make this voice louder than any before it. The manner in which this hashtagged group made their first move is the right one, and together we can make leaps and bounds in the new direction that we want to.

Dipping Into Deep Pockets – Spend Some Money!

Time for a game of ‘Spot the Difference.’

Farhad Moshiri.

David Sullivan and David Gold

The Srivaddhanaprabha family.

Stan Kroenke.

 

Any ideas?

They’re all owners of Premier League clubs.

They all enjoy an incredible bank balance.

The difference you’re looking for is that the first three have all invested plenty of their readies into their respective clubs – aside from Stan Kroenke.

In fact, Kroenke has actually taken money out of the club, as payment for consultancy fees.

The result of this lack of spending in comparison to Leicester City, Everton and West Ham is that instead of progressing with our supposed gameplan to haul Arsenal back into the big time, we could instead be battling it out with the above three teams to keep our Europa League status.

Never mind the Champions League for now. With Liverpool and Manchester City going from strength to strength, Manchester United and Chelsea not afraid to spend in the transfer window and Tottenham enjoying lucrative new incomes, Arsenal, now more than ever, have to break free from the restrictive budgets that are shackling our growth, and recognise the shifting landscape.

More clubs than ever can break the bank and land a superstar, and with West Ham signing Pablo Fornals, this is another piece of evidence to support the warning.

For just £24m, the Hammers have a Spanish international that has years ahead of him. Fornals has been a target of ours for some time, and to see him ship off to East London sticks in the craw a tad.

They also reportedly have another +£20m target in their sights from Celta Vigo, and are also after one of our other targets, Alexis Claude-Maurice from Lorient. Let’s say both of our bids are accepted – can we honestly say that we will offer more money than the Hammers?

So we will rely on our allure – the third biggest club in England, a host of domestic trophies and an attractive brand of football with a global fanbase.

Is that enough for the modern day footballer? Will it be enough to continue to snare the top talent? When they are well aware they can earn far more elsewhere – where the expectation will be lower? So they can enjoy the adulation for performing well within themselves?

How long can we continue to trade off the back of our reputation? Are we in danger of becoming a former glory – one that slumbers in the comfort of midtable as our owner cashes in and our rivals enjoy the spoils?

Kroenke 2

 

That may be an overreaction after our last season saw us miss out narrowly on both a lucrative Champions League spot and a European trophy, but you can’t deny that you’re alarmed when you see teams that don’t share our illustrious history or potential, spending shameful amounts of money that we can only dream of.

The self-sustaining model that Vinai Venkatesham and Raul Sanllehi are keen for us to follow keeps us on the straight and narrow and crucially – without any dependency on our owner who could give two shiny pennies whether we win trophies or not. As long as our cash udders are ripe and producing the goods, he’ll be more than happy for the status quo to continue.

Which means we stay in limbo – not quite good enough for the Champions League, but with teams all around closing the gap.

Financial Fair Play made a mockery of our frugal approach a while back, and it will continue to ignore those teams that are spending well beyond their means – which means we will not be rewarded for our mindful approach when it comes to our balance.

We were told that whatever profit we make can be reinvested into our team. Fair enough, but with us needing a big step up from our current position in order to catch up to the rest, that requires more than what we are making right now. We need to go wild in the aisles and buy the players that makes this squad Emery’s men – rather than the majority being leftovers from the Wenger era.

We don’t want Kroenke dipping in his pockets endlessly, but we do want a fighting chance to regain our standing – and we need a bit of help for that to happen.