Matchday ticket for you and your child – £70-130
Snack and drink x2 – £30
Jersey from The Armoury – £70
Total cost of a matchday experience at The Emirates – Between £150-£230
Of course, it’s not standard to buy a jersey on every visit, but the formative moments between parent and child and the first couple of visits to the home of their new allegiance will result in something bought from the club shop.
And I want to highlight the ludicrous price of the shirt as well as the entire matchday cost.
This total sum could be put down for a weekend deposit at Center Parcs. It could pay a large chunk from a holiday.
And when every penny counts for the majority of families, going to the ground with their child is no longer a feasible activity for supporters. Which is a crying shame.
The cost of everything from a drink to a hotdog at The Emirates – we’re not even going to touch the cost of a ticket right now – is the biggest obstacle to getting fans inside the ground.
This doesn’t appear to be a hurdle right now, as the stands are filled every matchday and the waiting list and demand for tickets remain at an all time high.
But the club prides itself on the links with the community. The club is for the fans, or purports to be. But how can that be the case when prices continue to soar and make a motorway service stations prices look like good value in contrast?
In the summer, the club gathered together fans to have their say on the issues that are important to them. Prices of merchandise, food and beverages and of course, the highest matchday prices in Europe, would have been front and centre, or at least on the front page in the itinerary.
If Arsenal want to be closer to the fans and ensure that bond between us and them remains strong, then prices need to be reviewed hastily.
There are measures that can be taken. There are Champions League clubs that have matchday tickets at a third of the price of ours. There are extenuating circumstances, but by and large, our tickets, or the way they are grouped into categories, could be put under the microscope.
It costs around £17-20 to go and watch Dortmund play at Signal Iduna Park. Around £22 to see Real Madrid play at the Bernabeu for a La Liga game.
For an average PL game at The Emirates, it’s anywhere from £40-£100. There are exceptions – a lower tier Category C game can start at £27, but these are the exceptions.
The cost of the supply chain will have risen, so it is understandable there will be price rises – but it is inconceivable that there can’t be price reductions somewhere in the match experience.
Even if the club left the ticket prices as they are – couldn’t merchandise be lowered a tad? Why do we have to fork out more than £15 for a sub-standard burger and a smattering of fries?
Somewhere, Arsenal could make changes to make things a little more affordable, so a wider spread of fans can make the games. And with price reductions come a benefit to the club, with positive PR and quite possibly more sales as more fans would be open to opening their wallets.
If Arsenal Football Club had a suggestion box outside the ground – dropping prices for the average matchday experience would form the majority of contents.
We’re kind of used to the expensive tickets – but to have exorbitant costs when we eat and buy something from the club shop is too much.
Can anyone be blamed if they find their jerseys for a reasonable price elsewhere?
What say you? Do you agree with the pricing? Have you been forced to cut down on your pilgrimages to the ground?
Let us know in the comments below.
Football in the Premier league is now for the wealthy.
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I agree. Regular fans need a mortgage to go all season.
I have been priced out of Arsenal for some years..made the mistake of giving up season ticket at Highbury few years before moving, and then red membership because I knew I couldn’t afford to go so what was the point in keeping it. Before this season my last match was 10years ago.
Now my daughter has been showing an interest in Arsenal for several years and I was gutted I couldn’t afford to take her. But now aged 9 I finally bit the bullet and used a credit card to pay for 3xmemberships (one for the wife) so we could attend a game earlier this season. And like it said in article we had to purchase a top and couple reminder gifts of my daughters first game which made it a very expensive day especially when you add in train fair etc. She of course loved going and now keeps asking to go again, we never seem to be able to get cheap family enclosure tickets so had not been able to go. Her disappointment at this everytime i told her we couldnt get tickets is heartbreaking she constantly asks questions about when I use to go with my Dad when I was young and tell me how lucky I was.
I feel bad that we couldn’t go so yet again tried to get tickets for Newcastle game and again couldn’t get family enclosure I really didn’t want to let her down again as she asked for it as a Christmas present so I’m forced to pay for full price £53tickets which I can only do by getting myself deeper in debt. I know availability can’t be helped but the cost can.
I am Islington born n bred and come from a family of generations of islingtononians and Gooners now im sadly priced out of Islington and Arsenal. I fear the run of Arsenal fans in the family could come to an end once my daughter grows up if we can’t build those memories of watching Arsenal together, watching it on TV is not the same and e don’t even have sky sports because of the expense.
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This is exactly my point why the article is needed. There’s lots of us who can’t stomach the cost.