Tag Archives: shares

Arsenal – The Business

The news of Stan Kroenke purchasing Alisher Usmanov’s shares – and taking him above the threshold to mandatorily acquire all remaining shares of Arsenal Football Club is news that – as a fan – should be watched very closely.

The removing of the club from the stock market, and having a sole owner, means that business decisions from Kroenke and his son Josh can be pushed through without much resistance.

The amount of fight in decisions beforehand was pretty minimal anyway, but now, KSE Holdings can act on what THEY see is fit for the club.

The key point here, is that they will go in the direction of business. If it rolls in the revenue, then fans will take a back seat. If there is a moneyspinning tour of a continent in pre-season, then by hook or by crook, Arsenal will be on the plane.

Will it be good for the team? Will it be good for the fans? It won’t matter so much.

Ticket prices, friendly fixtures, CEO appointments, and much more will now be decided by Kroenke and his henchmen. The American has hardly been a villain thus far in his time with the club, but he hasn’t exactly enamoured himself with the fanbase either.

The management consultant payments, the non-existent attendance, the stand-offishness of his appearances in the previous AGM, Stan has made it abundantly clear that this isn’t a move of passion, or love for Arsenal.

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It’s about the readies.

His sporting portfolio is an impressive one, with one of his teams in every major league sport in America. He owns the Rams in the NFL – formerly of St Louis but now LA, the Nuggets in the NBA, the Avalanche in the NHL, the Rapids in the MLS and the Mammoths in the Lacrosse League. He has even recently invested in the Overwatch League, which is a massive video game competition.

What can we expect then, if we look at these teams?

Well, the Rams have had some recent success; they won the NFC West in 2017 and made the Playoffs.

The Nuggets share their Pepsi Centre home with the Mammoths and the Avalanche, and these teams haven’t tasted success for quite some time. The responsibility of these teams falls on Stan, Josh and Ann Walton Kroenke, and the chase for glory has been a long one for each franchise.

Arsenal Football Club will be run for profit, and like it or not, we have been a business for quite some time. Money not only makes the world go round, it pushes teams into a different league, and if investment is done right, then the silverware will follow – see Manchester City for example A.

What we have to be watchful over, is that if we are to partake in more sponsorship deals, more corporate dealings and more focus on our bank balance, that it is done to benefit the team. We can all be called cynical, and that we have lost sight of the magic of the game, but we need to constantly be in the search for a new vein of gold to dig up to keep up with the Joneses.

Kroenke may well be the man for that job, his history speaks volumes, as well as his bulging coffers – but is he the man to make sure the club stays on track it has been on since day one? To ensure the link with the fans is not broken, to ensure the values of the club stay intact, to protect our standing and enhance it?

As long as the numbers keep rolling, then there will be no bumps in the road, no swerving or deviation from our current path. But now Stan has all ten fingers around the club, we are at his mercy. This may sound dramatic, but there are a plethora of horror stories of clubs falling into the pit thanks to the fiscal decisions of the organization’s hierarchy.

A large portion are distressed, but we will keep supporting the club no matter what. We do though, have the right to speak out at the club losing its fan representation – no matter how measly. We have a voice that is well entitled to raise concern over where the club now has a chance of heading.

Kroenke will not run the club into the ground – we are far too lucrative for that to happen. We can however, lose what makes us Arsenal. Our fanbase may be fractured at the best of times, but a lot of us are worried, and it is fair to worry.

When the team eventually hit a hiccup, and if a slide down the table occurs, can we rely on Kroenke to dip his hands into his pockets to ensure we rise from the canvas?

With Gazidis leaving another gap to implement a Kroenke crony, KSE have the tightest grip on the club.

Watch this space.

Sir Chips and Stan – the Dastardly Duo

The latest AGM received more newspaper lines than in recent years, but it wasn’t down to positive actions.

Sir Chips Keswick, Arsenal Chairman, slid the General Meeting into anarchy when he closed proceedings early when under the scrutiny of attendees questioning. Keswick’s refusal to face more questions from the crowd left a sour taste in mouths. Did he overstep the mark?


The separation between fans and the board has been a chasm in recent years and Stan Kroenke’s presence has only widened the gap. The annual meeting for shareholders is an opportunity for contact to be made, queries to be aired and grievances to be answered. It is a necessary measure for football clubs – especially ones of our stature.


Football clubs are run like a business and they need to be to keep up with the constant progression. Businesses and organisations place an emphasis on keeping tabs with their customers, whole departments even. This shows that with acumen comes the realisation that customers/fans are fundamental.


The AGM is one of the very few occasions when we have an opportunity to give the people who run our club a different perspective. They need this as they are so far removed from ground level so their view is compromised.







Events at the, well, event, started to sour when a show of hands declared their wish to replace both Josh Kroenke and Sir Chips Keswick from their respective positions. Democracy at its finest.


The next stage is an official vote. This is when things started to go a little awry. With a little over 67 percent of the shares, it meant Silent Stan had the deciding vote. He of course voted to keep the current incumbents in their positions and the hands that were raised as a show of defiance were mooted with one nod of Kroenke’s head.


Then, Ivan Gazidis took to the mic. In recent years, he has spoken eloquently and given viable reasons for our lack of success. 


This year he attempted the same, but his combination of spin and stats needed more punch if he wanted to paper over our fifth placed position last year.


He failed. Putting a positive on what was a poor season in the Premiership was not what we all wanted to hear. Honesty and a promise at an introspective look was what was called for.


This is what Arsene Wenger delivered. His emotive and impassioned speech showed that he was just as pained as we were at our failings, but he still believes that he is the man for the job. While that is very much up for discussion, his words soothed the masses at least.


Then, Sir Chips threw in the verbal equivalent of mentos in a can of Dr Pepper.


A female attendee took her chance to throw our Chairman a question she had aired for the last five years. Sir Chips’ swerving of a straight answer and his apparent indignance at having to answer such a question showed him for what he is – a terrible appointment and an antiquity being left behind.


Instead of being packed away with the rest of the heirlooms in the loft, Sir Chips is instead one of the working parts of a football club choking on the dust of our rivals.


He ended proceedings quickly. This could of course make sense of the fact that our owner did not speak – however it didn’t. We were all told that Stan Kroenke had chosen not to speak and we could read his comments in the Telegraph!


This is ludicrous and it was the cherry on top of the madness cake.


What can we do? Well, we tried the democratic route and we all saw how that paid off.


The only thing that can shake things up at board level is to hit them in the pocket, but a concerted effort to make an impact may just be passed us. The Arsenal business juggernaut is at full speed despite the hiccups in the road, and it is just the reason why Kroenke will be keen to not upset the status quo  – and also to keep his hands on his prized cash cow. 

​A Day In The Life Of Stan Kroenke

Originally posted on Goonersphere.

Hands steepled together on fingertips, he leaned forward. The groan from the plush leather chair was the only noise in the room.


“So, does anyone have any ideas?”


The faces the question was aimed at, returned nothing but blank slates. Whether it was genuine unknowing or fear of suggesting something the Boss might not appreciate – was not known. Either way, there was no answer.


He stayed leaned forward, a signal that he was taking the lead on this issue.



“Just as I suspected. I’ve no idea why I still employ you. As usual, it will be my expert business acumen that will come to the rescue.”


Still, nothing from the ring of faces.


“You there. Go get me a muffin.”


The nondescript suited person that the Boss pointed at, hurriedly got to his feet and flew out of the door.


“Right. We are here because of my mind. It was I who dragged my teams to where they are today, and it will be I who keeps them there, at the top. Now, I have some ideas in regards to plans, and I want to know your thoughts.”


The horde of faces all nodded in unison.


The face that had been sent to grab a muffin burst through the door, red faced. He shuffled quickly to the Boss, and placed the plump muffin in front of him.


The Boss looked down at the bakery product, and said nothing. He simply gave one curt shake of his head, and the faces that ringed the enormous boardroom desk all massed together on the muffin-bringer. There were muffled noises, the window was opened, and then a swift movement saw the unlucky man hurled out of the window.


“I don’t like blueberry. Now, are we all ready?”


The mass all returned to their seats quickly.


The Boss stood up and began to walk around the desk ponderously, simultaneously speaking to them all and no one.


“KSE Group is at the pinnacle of sports entertainment. Colorado Rapids, the Avalanche in the NHL, the Nuggets in the NBA and the LA Rams in the NFL – they are all the biggest teams in their respective competitions. Thanks to KSE and our expert management of assets.”


No response from the men and women again, bar one woman at the back, who arced one eyebrow at this ludicrous statement. 


She continued her silence though.


“Now, with our hunting channel showing all the glory of the kill, we stand on the precipice of the next level of evolution for our teams. How can we combine the two?”


He continued his slow lap around the furniture and faces.


“Look around you on the walls. Do these animals who have been bested by my rifle not instill in you the thrill of destroying a life? Do they not give you the first seeds of an idea?”


The faces matched the rhino, lion, tiger, bald eagle and giraffe heads that adorned the room. Blank.


“I propose to install half-time shows in all games for my clubs. These shows will capture the glamour of hunting animals or the team mascot in front of spectators. One lucky fan who will be drawn at random, will be handed a gun and an animal will be set loose on the pitch. If they kill the animal in one shot, then they get to take home the carcass as a trophy!”


He wheeled around and awaited a response.


The faces all clapped furiously, desperately trying to curry favour. The woman with the raised eyebrow refrained from clapping. 


She instead raised her hand.


“Mr Kroenke, Sir.”


He turned to face her.


“Speak.”


She stood up slowly.


“Sir, You have a fantastic record in business, and it has nothing at all to do with the fact you were given limitless funds from your wife’s family. You have not dragged your purchased teams lower than they have ever been and making the Rams switch states was a stroke of genius rather than a brainless idea which ignored fans wishes. You have fantastic business sense.”


Stan waited for her to continue.


“I think though, Sir, that bloodsport combining with ACTUAL sport, might just be a little…..barbaric?”


Gasps rang around the room. How dare she question this man? He is beyond reproach!!!!


Stan lowered his head. He then spoke.


“Mary. May I call you Mary?”


Her name was Stephanie.


“Mary, I respect your cojones. You are the only one in years that has spoken in open defiance to my genius ideas. You deserve my respect.”


Stephanie visibly relaxed, shoulders lowering and she let out a deep sigh.


“However, you are wrong.”


Instantly, her chair erupted, driving her straight up toward the ceiling, where she met the concrete with a wet noise. For a second, she stayed up there, until she crumpled to the floor.


“Now, any more objections?”


Not even the slightest movement from the rest of the room.


“Ok, so it is settled. KSE will move sports forward with this excellent idea. We will usher in a new dawn of sport! Hunting in a wonderful duet with sport! The crazed support will want nothing more than a show of blood and death! It is the next step for fans! It is the next step for us!!”


Applause, and whoops of joy. KSE, after starting their hunting channel and facing an enormous backlash, had decided to go full throttle instead of showing refrain.


After all, there is nothing money cannot do. 

Usmanov Vs Kroenke

Arsenal shareholder Alisher Usmanov recently made approaches to Stan Kroenke regarding his majority shareholding, in a bid to oust the American and take the reins of the club.


As we all know, it was entirely unsuccessful.












The Soviet-born steel magnate currently has just over 30% of the shares at Arsenal, but ever since he and Red and White Holdings Ltd started making their interest felt, Usmanov has been outspoken regarding his own views surrounding the way the club handles investment – or a lack of.

Now, Usmanov has carried his aggressive business leanings into his football interest, with a bid for Kroenke’s large lump of the club. Kroenke rebuffed Usmanov’s advances, but his statement regarding his future with the club ruffled fan’s feathers with its ironic taste. The American maintained his long-term interest in Arsenal and how he wants to ensure Arsenal are a force not only in the Premier League, but Europe.


Seeing as we are further away from this ill-timed statement than ever, Kroenke could have worded this confirmation of longevity a bit better.


The bid from Usmanov was rumoured to be around the £1bn mark, which not only would give Kroenke a bountiful profit margin, but it also serves to highlight how well Arsenal have performed on the business side of things, as the club was valued at just over £700m when Kroenke took over.


The main thing to take from Usmanov’s sudden moves for power is that he remains open to negotiations. As the mood sours towards the KSE group – much like at their other shareholdings in the NFL, NBA, MLS and NHL – could fan power tilt things towards Usmanov?


Perhaps, but it would help if Kroenke actually turned up to games to taste the negativity towards his ownership. Usmanov was once viewed as a megalomaniacal, power-hungry chaos-bringer, but such is the way Kroenke has handled his ownership thus far, Usmanov’s enthusiasm is now starting to look like a more favourable option.


Kroenke’s lack of investment in the club – whether you believe Wenger refuses to spend or not – and his insistence on taking millions in annual payments for ‘consultancy fees’ only add further to the vitriol aimed at him. Usmanov meanwhile, sits in the shadows and waits for his opportunity.


The Board at this current moment in time need to make some big decisions, managerial and in business, but the ownership of the club has not been fruitful for Kroenke in terms of opinion from fans and experts. It seems as if Kroenke has bought these clubs that now sit on his wall like busts of his latest kill on safari, so he can boast of his financial prowess. There is no sporting interest, there is no thirst to make ‘his’ club greater than they ever have been. He just wants a trinket.


Usmanov at least wants Arsenal to prosper and operate on the plain that the European giants currently do. The way Roman Abramovich has overseen the transformation at Chelsea has shown that the business model Usmanov is offering can work.


Now, the chessboard is primed for upheaval. The big moves have been made, but the game itself might drag on for quite some time yet. Fan power, if organised in the right way, could well prove to be pivotal.


Silent Stan Kroenke Reveals His Hand

A ruthless attitude is perhaps the most vital of attributes that successful entrepreneurs possess. Business acumen can be accumulated throughout a career, and a sound financial knowledge is always desirable – but without the ability to separate personal and business attachments, a potential tycoon will never get close to that personally branded helicopter.

Stan Kroenke is someone who has perfected that art. His comments recently have perfectly illustrated his opinions on the numerous sports teams he has in his portfolio, and it shows the vast gulf between the previous shareholders who resided on the board and Kroenke with his KS Enterprises.

” If you want to win Championships, you wouldn’t get involved.”

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