Overseas Fixtures Are Stark Warning For Future Of Football

A move from La Liga’s men that matter on the board may not have grabbed the headlines, but it is set to shake football to its core.

A single match between Atletico Madrid and Villareal is all arranged to play this Spanish top-flight fixture at the brand new home of David Beckham-owned Miami Internazionale.

La Liga has requested the Spanish Football Federation (RFEF) for permission to hold this December’s fixture between the above sides at the Hard Rock Stadium, currently the home of NFL side, the Miami Dolphins.

Both clubs have already agreed that this is a good idea and have signed on the dotted line, which brings the death of the game as an everyman sport, that one step closer.

Conventional, regular, everyday, diehard fans will now miss a game at their home stadium and instead be forced to watch the game at home. This is how the majority of us consume matches, but while it may be a solitary match, this is how the end begins.

No doubt the move to play this is lucrative in two ways.

Firstly, there will surely be bonuses for the sides for agreeing to play the game overseas.

Secondly, the move will strengthen US fanbases and also recruit new members – increasing their global brand.

The game will be lucrative, but with this in the offing, the NFL playing regularly over this side of the pond and more sports investigating methods on capitalising on the popularity of their respective sports – there will be other projects created to catch as much of the spewing cash as possible.

Clubs are now businesses, and the move to play abroad stinks of a business meeting with board members discussing how to increase revenue – paying no heed to the lifeblood of the club.

The fans.

Football without fans

Can we imagine if Arsenal eventually decided that they will play a fixture or three in a neutral venue in order to sup at the teat of the money-men?

The fallout would be spectacular, with social media awash with critique and vitriol.

This is not to decry the fact that as clubs grow and are a brand, the fanbase will be globally represented.

Indeed, Arsenal are the 6th-9th best represented club on social media. This screams of Gooners in all corners of the world.

Laying the groundwork has been each and every clubs decision to go on pre-season tours that are gruelling and serve no purpose in what a pre-season is meant to be – preparation for the coming season. Fitness and conditioning. Regaining as much match sharpness as possible.

While useful, the majority of games are against sides that have been plucked from obscurity and are as likely to fight each other for a shirt swap as they are putting in a shift and making life difficult for their opposition.

These tours maintain the affinity these fans have with the club, despite the miles of distance. They purchase merch, they watch games on streams with kickoff times that are quite frankly ridiculous. These Gooners are perhaps even more dedicated than a lot of us match-going fans or those of us who pay a kings ransom for a football TV subscription or three.

This move from La Liga and the clubs to play abroad, bodes terribly for the future of well-packed stadiums. It will ruin the already weak link between fan and club for a lot of us.

It is critical that club’s tap into markets and optimise their actions so every cent goes into the coffers. Without these shrewd business decisions, then many clubs would simply go under.

Fans around the world get the chance to see their team play live. This is a good thing, but it is what will lead on from this groundbreaking move that concerns us. At the moment it is one match but when these clubs and others see the packed stadium? When they do their maths, they will see that why not do this twice a season? Perhaps a cup game thrown in?

The RFEF have already rejected a move to play an earlier La Liga match this season, between Barcelona and Girona. This was set to kick off in January. This latest move shows that football is a juggernaut that one refusal will be unable to knock them off their desired route.

A route that takes football into the corporate world for good.

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